MAITRES CHAIS DU GARD


On the occasion of 'La Fête de la Vigne et du Vin' (a French national weekend event which celebrate wines and vines through numerous activities), creation of an ad campaign to promote The 'Maîtres Chais du Gard': group of cooperative wineries in the Gard region (South of France) and The 'Vignerons independant' (network of wine producers).
The campaign whose catchline is 'The Gard vineyards: a fullscale playground' includes posters, a website, a 4 page programme of the weekend's activities and a radio ad.


<br><h2>Poster of the campaign.</h2>

Poster of the campaign.

   <br><h2>4 page programme (80,000 prints) distributed inside the TV guide.</h2>

4 page programme (80,000 prints) distributed inside the TV guide.

   <br><h2>Screen image of the website.</h2>

Screen image of the website.

   <br><h2>Screen image from the website of the scratch card game.</h2>

Screen image from the website of the scratch card game.