FRENCH CHEESES: STRONGER THAN 'THE TOUR DE FRANCE'!
Design and development for Sopexa (the dedicated marketing and PR agency for French food and wine) of a viral game to promote French cheeses, and of the micro-site Tour de Fromages. Consequently adaptation of the game for in-store hypermarket promotions in Belgium.
> Play at the Tour de Fromages game

Screen image of the viral game.
